Post-MWC roundup…

So Mobile World Congress (MWC) is all done now, and for me personally it was a hectic period – probably too hectic, on reflection. Lots of deals were done, alcohol consumed – oh, and there were some Mobile devices and services there too. Below are just a couple of offbeat observations from the show:

1. People are still calling it 3GSM rather than MWC – the show has changed quite a bit in the last few years, and this is one of the significant changes – however I can’t help think that 3GSM has a better tagline to it – it’s a bit like “CES” or “CeBIT” – everyone in the industry instantly knows to which show you are referring. Maybe with time MWC will catch on…. or not.
2. Location, Location, Location – anyone whose wife/partner makes them watch property shows will know that the only thing that is important about buying a house is it’s location – likewise I think for MWC. It’s moved from Cannes to Barcelona in recent years, and from what feedback I heard, there’s just as much posititve as negative comment on this. What was interesting though is that there are whispers about it moving to Madrid next year….!
3. Comedy taglines on stands – this year, there were a huge number of amusing “marketized” statements from Companies on their stands and suchlike – you can see a bunch of them here. My personal favourite though was LG’s, which read: “Smartly Intelligent”…! I don’t even want to get in to the abuse of grammar and context here, but if you were to say that smart and intelligent are oft-regarded as having similar meaning in everyday conversation, then you could approximate that statement to “Intelligently intelligent” – which clearly is the opposite of “Stupidly Stupid”

Ben