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So Mobile World Congress (MWC) is all done now, and for me personally it was a hectic period – probably too hectic, on reflection. Lots of deals were done, alcohol consumed – oh, and there were some Mobile devices and services there too. Below are just a couple of offbeat observations from the show:
- People are still calling it 3GSM rather than MWC – the show has changed quite a bit in the last few years, and this is one of the significant changes – however I can’t help think that 3GSM has a better tagline to it – it’s a bit like “CES” or “CeBIT” – everyone in the industry instantly knows to which show you are referring. Maybe with time MWC will catch on…. or not.
- Location, Location, Location – anyone whose wife/partner makes them watch property shows will know that the only thing that is important about buying a house is it’s location – likewise I think for MWC. It’s moved from Cannes to Barcelona in recent years, and from what feedback I heard, there’s just as much posititve as negative comment on this. What was interesting though is that there are whispers about it moving to Madrid next year….!
- Comedy taglines on stands – this year, there were a huge number of amusing “marketized” statements from Companies on their stands and suchlike – you can see a bunch of them here. My personal favourite though was LG’s, which read: “Smartly Intelligent”…! I don’t even want to get in to the abuse of grammar and context here, but if you were to say that smart and intelligent are oft-regarded as having similar meaning in everyday conversation, then you could approximate that statement to “Intelligently intelligent” – which clearly is the opposite of “Stupidly Stupid”
Ben
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
