Disqus
Ericsson have launched the “Ericsson Multimedia Communication Suite (MCS)”, with the goal of integrating web 2.0 content feeds in to the UI. The UI will be making an appearance on select devices, such as the SE W760i
End users will have access to new services from existing applications – so for example, knowing presence information about friends through the contat listing in their address book.
The research completed by Ericsson prior to product launch, showed that there is strong demand for the mobilisation of communication services on the internet – for example chat, sending files and presence.
The intuitive user interface integrates new MCS applications such as chat and file transfer smoothly with existing voice, video call, SMS and MMS services. In addition, hanging features such as presence off the address book enables a connected device experience.
Ericsson MCS will initially be available for selected Sony Ericsson feature phones. The MCS is built on IMS architecture, and has been developed with the Rich Communication Suite (RCS) in mind – this aims for broad industry interoperability and acceptance by utilizing standardized IMS service features.
Comment: Obviously this is a platform enabler, which is going to begin to find i’s way in to devices to give the connected experience – and for that it should be commended. Further RCS-compliant solutions will no doubt add features and services, however, Ericsson is likely to see significant first-mover advantage here.
[Via: 3G.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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