Disqus
(note: yes, I know this is the poster for 2007!)
O2 has announced itself as the lead sponsor of the Wireless Festival this year, making it four consecutive years.
The festival will have a selection of international artists across four dates in July, as well new music from artists on the O2 blueroom stage.
As in the Dome, O2 customers will have VIP areas, which will be managed using NFC technology (something else that O2 is becoming a bit of an expert at). In addition to that mobile techology, tickets will also be able to be purchased via Mobile – last year O2 sold £200K this way, doubling on 2006.
Other Mobile technologies will include UGC (user-generated content) to get pictures/videos on to big screens and O2 Active (the portal) – all for free via Bluetooth!
This to me just indicates O2′s total leadership in marketing activities in the UK – as well as the O2 (Dome) and the iPhone, O2 continues to innovate and lead the pack – time to get out another Ben rating:
Well done (again again!!) O2 
[Via: Mobile Today]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Nancy Burns
