Disqus
…. but not quite as you think. You were probably thinking it was some kind of SMS alert service, right? Wrong.
The MailTXT service is a downloadable Java application, that should work on any mobile phone. MailTXT messages sent by users through the app will be free (apart from the Operator’s data charge). Messages to non-members anywhere in the world will cost 5p.
The Mail hopes to offset any data charges the user might incur by paying them 0.5p per message set – which can then be redeemed on it’s shopping site or as coupons for it’s paper.
This wouldn’t be the first time the Daily Mail has done something major to attract sales – only recently it gave away copies of Prince’s new album!
[Via: Mobile Marketing News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
