Just when you thought the iPhone couldn’t get more coverage - iPhone is now official “American Idol” handset
Posted by Will on Wednesday, February 20th, 2008 at 11:54 pm under iPhone, Partnerships, Announcements
Product placement is the best way to subtly (sometimes not so subtly) advertise your wares to a captive audience, and Apple really knows how to advertise. In case you haven’t gotten enough of the iPhone in the past months, you’ll be getting blasted with yet another advertising campaign during your “American Idol” broadcast. You see, “American Idol” has picked up Apple as a major sponsor. In addition to making “Idol” songs available on iTunes, the show has picked the iPhone as the official “American Idol” handset.
Right, expect some sly product placement and perhaps some outright iPhone-plugs. We don’t watch “American Idol” so we won’t know if Ryan Seacrest starts peddling the iPhone alongside voting results, but we’re sure the millions of “Idol” fans will just eat it up. IntoMobile, out.
[Via: iPhone Central]
February 21st, 2008 at 6:24 am
It’s too much off buzz for 3% of market share of iPhone.