Disqus
Buongiorno have just published research that tries to understand the “mobile browsing behaviour” of 18-34 yr olds in the UK. Fortunately it shows a positive trend in terms of amount of access (phew, I almost thought mobile browsing was going to be a failure for a second there! 
), and divides users in to two groups – Embracers and Pragmatists.
Apparently the Embracers are those that can’t stop playing with their Mobys (I think another word is addicts?!) – they browse not just for a purpose, but because they can – be it entertainment, filling in time, or on Mobile versions of certain social networking sites (I suspect one of those starts with Face and ends with book…..). This group connects to the moby-interweb up to 3x/day!
The Pragmatists, as I eluded to above, use their Mobys as a tool – they browse for a reason, and that is usually to be productive, or get information. This group accesses less frequently at 2-3x/week, and only for relatively basic tasks.
Well it’s quite an interesting take on things, isn’t it – Buongiorno are a BIG contnet aggregator, so clearly they have some experience in this stuff (and on a personal note, they are also great to work with 
). If Moby-browsing users really are just two types, then it’s quite a polar divide between them…..
So, IntoMobile readership, which camp do you fall in? Or are you not camp at all?!
[Via: Mobile Marketing Magazine]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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