mobilePeople launch targeted local mobile ads
By Ben Robinson on Sunday, February 24th, 2008 at 6:29 PM PST In Announcements, Mobile Advertising, Services
mobilePeople has announced the availability of it’s “liquid Advertising Suite”, which is designed to present relevant adverts, both in terms of geography, and context. The suite includes the “liquid Ad Server”, “liquid Adsite Builder”, and “liquid SMS Links”. Additionally, the Suite is integrated to mobilePeople’s “liquid Mobile Search Platform”.
With the new Suite, ads can be targeted based on location, time, category, or keyword – wow, quite impressive! On top of that the user’s behaviour can also be tracked to affect the ads that appear in-session.
So, another Ad company, more Ads – I kinda like the idea of targeting, I’m just not so keen on the Ads! What say you, readership?
[Via: Mobile Europe]
I don’t think anyone can avoid the mobile advertisement. The behaviour will, however, depend on many things including the quality of ad and the product.