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Virgin Mobile India launched as a joint venture between Virgin Group and Tata Teleservices

By: , IntoMobile
Tuesday, March 4th, 2008 at 6:22 AM

Virgin Mobile India launched

Virgin Mobile opened its virtual doors in India. Virgin Group’s “partner in crime” is Tata Teleservices, which is part of the large India-based Tata Group. The new mobile operator is the “first nation-wide youth focused mobile service” and the “first CDMA service where all customers will be on RUIM (SIM)-based phones.”

Now the weird part. Even though Virgin Mobile doesn’t own the infrastructure they don’t call the new service an MVNO. Apparently, virtual operators are not permitted in the “world’s fastest growing mobile phone market,” hence Richard Branson refers to the joint venture as “a brand extension” plan. The difference is that both companies — Virgin Mobile India and Tata Teleservices — have the freedom to work with other partners and enter into similar agreements with other players. This may translate into Sir Branson launching another, “Still a Virgin?” mobile operator with some other, possibly GSM carrier at some point in the future. ;)

In the meantime, if you care to know more – here’s the link to the official release (PDF).

[Via: mocoNews]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

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