Who has the most loyal customers in the biz? Samsung, that’s who.
By Will Park on Thursday, March 6th, 2008 at 5:59 PM PST In Announcements, Samsung
Sure, it’s nice to be a huge mobile phone manufacturer, but what good is that distinction if your customers don’t come back for their next purchase? Well, Samsung seems to know the secret to attracting customers and keeping them smitten with their wares. The Brand Keys Customer Loyalty Engagement Index has just named Samsung as tops in customer brand loyalty among mobile phone brands.
“The Brand Keys Customer Loyalty Award is a significant honor because it is based directly on consumer feedback,” said Bill Ogle, Chief Marketing Officer at Samsung Telecommunications
Samsung is the only handset manufacturer to clinch consecutive titles since 2001. And, with the Samsung G810 and Samsung Soul slated for this year, the South Korean cellphone maker is looking to have another good year.
Brand Keys Customer Loyalty Awards
Details on how the index is put together
[Via: I4U News]
No, it shows that consumers buy into a brand rather than picking the device that is made better, offers better features, fits their needs, etc. Buying into brands is dumb. Samsung is not infallable, nor is Apple, RIM, Nokia, etc.
I buy the phone that fits my needs, regardless of whose name is stamped on it. THAT is what being a smart consumer is about.
Btw, the hyperlink at the bottom paragraph reads: “G800″