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In order to “help merge social networking and multimedia”, Research In Motion (RIM) is partnering with pop artist Will.i.am to gain more traction in the consumer retail market. Will.i.am’s Dipdive online community and content that will probably include the famous “Yes We Can” Barack Obama video are set to hit BlackBerrys around the world.
According to RIM’s co-CEO Jim Balsillie, “Probably the two hottest trends in wireless are social networking… and the other one is the multimedia, which is principally portable music.” Dipdive is a great example where politics-heavy blogging meets music video content, he added…
See, even Canadians endorse Obama. Wondering how will this affect BlackBerry sales in pro-republican states.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
