Disqus
I recently received a PR communication about GoldSpot Media having procured some new senior management hires. That being the case, and also given that GoldSpot is working in mobile video advertising, I thought I would take myself over to their website for a looksie – you might remember that I’ve posted before on Mobile Advertising (as have the other Editors), since it is one of the “next big things”….
So here is GoldSpot’s view on Mobile Advertising:
So in essence these guys are one of a wave of new companies cropping up, looking to leverage the move to make some rich media content (namely video) free/subsidised to the end-user, in return for watching adverts. Of course, these adverts are inserted either at the beginning (pre-roll) or during (mid-roll) the chosen video content, so that it can be ensured that they are seen. And obviously, the ads should be targeted – just how targeted, and based on what data, remains to be seen.
So, with the advent of another company in this space, I pose the question again to the IntoMobile readership – will you tolerate ads in your content in return for cheaper consumption? Or would you rather not pay to begin with?! My view is that for streaming content I don’t mind ads, but for download video that I’ll keep, I don’t want ads interwoven – thoughts…….?
(If you want to check out GoldSpot Media’s site, you can do so here)
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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