Comments on: IDC: Ringback tones will be more popular than ringtones; part of a $40 billion market by 2011 http://www.intomobile.com/2008/03/12/idc-ringback-tones-will-be-more-popular-than-ringtones-part-of-a-40-billion-market-by-2011.html Cell Phone News, Information, and Analysis Wed, 25 Nov 2009 05:35:19 -0600 http://wordpress.org/?v=abc hourly 1 By: Jaffaman http://www.intomobile.com/2008/03/12/idc-ringback-tones-will-be-more-popular-than-ringtones-part-of-a-40-billion-market-by-2011.html/comment-page-1/#comment-174328 Jaffaman Sat, 15 Mar 2008 11:39:00 +0000 http://www.intomobile.com/2008/03/12/idc-ringback-tones-will-be-more-popular-than-ringtones-part-of-a-40-billion-market-by-2011.html#comment-174328 Ringback tones, or call tones, may not appeal to people on their home phones (land lines). They will appeal to business though in several ways that are too numerous to mention here. Ringback tones, or call tones, may not appeal to people on their home phones (land lines). They will appeal to business though in several ways that are too numerous to mention here.

]]> By: Tommi Vilkamo http://www.intomobile.com/2008/03/12/idc-ringback-tones-will-be-more-popular-than-ringtones-part-of-a-40-billion-market-by-2011.html/comment-page-1/#comment-172984 Tommi Vilkamo Thu, 13 Mar 2008 06:47:08 +0000 http://www.intomobile.com/2008/03/12/idc-ringback-tones-will-be-more-popular-than-ringtones-part-of-a-40-billion-market-by-2011.html#comment-172984 > It's one thing to customize the ringtone that you hear when your friends > and family call you. But, it's an apparently more attractive option > to choose what the caller hears when they call you. I vaguely remember that a study somewhere indicated that people don't customize ringtones in order to hear the tune themselves. Instead, they do it in order to make the *other* people hear it. It's a bit like wearing particular type of clothes as a symbol of your personality or something. So in essence, the ringtones and ringback tones are about the same thing - showing to others. Think about it. Technically, it would have been quite simple to add different ringtones to traditional landline phones. But apparently there isn't as much demand when you are at home. > It’s one thing to customize the ringtone that you hear when your friends
> and family call you. But, it’s an apparently more attractive option
> to choose what the caller hears when they call you.

I vaguely remember that a study somewhere indicated that people don’t customize ringtones in order to hear the tune themselves. Instead, they do it in order to make the *other* people hear it. It’s a bit like wearing particular type of clothes as a symbol of your personality or something. So in essence, the ringtones and ringback tones are about the same thing – showing to others.

Think about it. Technically, it would have been quite simple to add different ringtones to traditional landline phones. But apparently there isn’t as much demand when you are at home.

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