Telus to launch discount mobile brand Koodo Mobile?

In Canada, Telus (NYSE: TU) Mobility is launching a new discount wireless provider called “Koodo Mobile.” And while they still haven’t announced anything official we managed to get some early info.

There’s no doubt that with tagline “Good Call”, and sentences like “Get Fat-Fee Mobility”, “Make every second count with per-second billing”, “We stretch your budget with plans starting at $15 a month” and “We let you drop that chubby contact” Telus is targeting youth audience, which wants to differentiate itself from the rest of the pack while at the same time doesn’t want to pay tons of cash for their bills.

The official launch of Koodo Mobile and the website at www.koodomobile.com is set for tomorrow, so we’ll have more information within less than 24 hours.

As a reminder, two other carriers in Canada also have separate youth-oriented wireless brands – Rogers (NYSE: RCI)’ Fido and Bell’s Solo.

[Via: MobileSyrup]