Handango to attempt selling mobile software in the retail channel
By Stefan Constantinescu on Tuesday, March 18th, 2008 at 3:43 AM PST In Marketing, Partnerships, RIM (Research in Motion)
In a move that makes me choke on my morning Müsli, Handango has decided to sell software for mobile phones in actual stores, like the kind you have to leave your house and stand in line to buy things kind of store. Carphone Warehouse will be working directly with Handango to sell applications for the BlackBerry (NSDQ: RIMM) 8120 at first and then move on to other platforms later.
Can you imagine how the meeting must have went?
“Hey Bob, we need more money, think we should sell software at the point of purchase of the actual device?”
“You mean sell software when someone buys a phone?”
“Yea why not, we already push so many upgrades and confusing rate plans, might as well try and sell them a 20 quid calander application they’ll never use! We’ll put it in a pretty box, it will sell, it’s a sure fire bet!”
“Brilliant!”
Just like the floppy disk above is useless today, people in the industry and moving towards moving their bits digitally. Music, movies, books, software, everything. Leave it to Handango to start the devolution process.
[Via: Mobile Burn]
