Disqus
A new report from Juniper Research titled “Mobile Search & Discovery: Opportunities & Markets, 2008-2013″ suggests that annual revenues generated by mobile search services are expected to reach $4.8bn by 2013.
According to the report, while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five years along with the establishment of the relatively young mobile advertising market. In addition, the report also finds that local search services will be the most popular with advertisers, attracting 40% of mobile search ad spend over the 2008-2013 period.
Adoption of mobile search services is likely to be driven by such factors as:
- Enhancements to the user interface resulting in an improved user experience while searching;
- The gradual decline of the operator “walled garden” approach;
- Reduction in data costs and increasing availability of flat rate data tariffs; and,
- The impetus provided by major search brands such as Google and Yahoo!
Not surprisingly, the China/Far East region will generate most revenues from mobile search services over the next five years, followed by Western Europe and North America.
However, the report cautioned that an “advertising overload” might act as a disincentive to consumers and might ultimately limit adoption… More information is available on Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
