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It looks like the British arm of the world’s largest wireless operator is getting ready to seriously push the mobile data plans that helped boost its 3Q 2007 earnings by 35.5%. Vodafone UK has given 450 of its senior managers their walking orders, choosing to instead invest resources into in-store staff.
Vodafone says that the move will help increase sales of data plans and features (text, email, pictures). Instead of concentrating their efforts on bumbling managers, it seems that Vodafone will be hiring 330 “retail advisers” to help sell more data products, with an additional 130 employees to handle various other in-store sales and services. The online sales and customer service departments will also be getting a boost with help of 30 extra hired hands.
The move makes it obvious that Vodafone values boots-on-the-ground more than the rear-echelon-MFs. And, with data revenue driving Vodafone’s bottom line, it makes sense to push data more and more. Let’s see if the coming quarters’ finance reports show increased data sales.
[Via: MocoNews]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
