Corroborating the StatCounter statistics that puts the iPhone at the top of the mobile browser market (No. 1 in the US, and No. 2 in the UK), M:Metrics, our favorite web-usage statistics firm, has released new research that indicates that iPhone users are hitting the web with a fury. Virtually every single iPhone user is apparently accessing the web through their new handset – 85% to be more precise.
“The iPhone has certainly delivered on its hype,” said Mark Donovan, senior analyst, M:Metrics. “Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video.”
A full 20% accessed Facebook through their iPhones, compared to 1.5% for the entire mobile market. When it comes to YouTube, 30.4% of iPhone users got down with YouTube videos, while 36% used Google Maps – compare that to 1% of the mobile market viewing YouTube videos and 2.6% using Google Maps on their mobile phone.
The chart above basically outlines M:Metrics findings that iPhone users also access mobile video and social networking sites at more than double the rate of other smartphone users – and drastically more than the rest of the mobile market.
M:Metrics also revealed that the average iPhone user was more likely to be male, aged 25-34, earn more that $100,000 and have a college degree, than the average mobile subscriber.
So, by extension, as the Apple handset reach grows larger with more varied offerings (remember, all these stats are based on a single handset going up against giant manufacturers with huge portfolios), these usage statistics should grow ever more impressive. We’ll keep watching…