AT&T preparing to launch MEdia Mall 2.0

AT&T (NYSE: T) has unveiled plans to redesign its mobile content store MEdia Mall to make it user friendlier and more personalized. Some of the new features AT&T customers should expect are ringtones preview, screenshots of games and graphics (before purchasing), as well as customer purchase recommendations. According to the official release:

AT&T’s MEdia Mall 2.0 is designed to be the ultimate source for personalizing your AT&T wireless phone. Like its predecessor, MEdia Mall 2.0 will feature more than 90,000 choices from more than 115 different content providers. MEdia Mall 2.0 shoppers are just a click away from even more content with millions of additional full track songs, available from Napster Mobile and eMusic. From the “Ringtones” page, customers can click on the “Full Track Music” link to shop for music from capable handsets.

Want to learn more about MEdia Mall 2.0? Preview is available from here.

And for the record, since launching in December 2004, millions of customers have visited MEdia Mall (1.0), generating more than $1 billion dollars in sales along the way.