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MTV Networks is teaming up with mobile video destination mywaves to deliver MTVN’s first-ever free, ad-supported video entertainment on mobile phones. Under the agreement, select video clips from VH1, Spike, GameTrailers and additional MTVN brands will be available to mywaves users on the m.mywaves.com mobile website.
MTVN will provide frequently updated video clips, while on the other hand, mywaves is the platform provider. The two companies will collaborate to serve video ads on the mywaves platform, further extending MTVN’s advertising sales capabilities in mobile media.
VH1′s “On This Day in Music” is already available on mywaves and in the coming weeks, users will also be able to access Spike’s “30 Seconds of a Hot Chick,” and GameTrailers video reviews and trailers. More video from additional MTVN brands will be made available on mywaves later this year.
Full release is available on PRNewswire.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
