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AT&T announced that they will be the first company that will bring Microsoft Surface to life in a retail environment. The idea is of course to enhance the customer experience, get more people to visit their stores and hopefully get more business out of it.
Beginning April 17, select AT&T stores in New York City, Atlanta, San Antonio and San Francisco will get the table-shaped computers. If everything goes well (i.e. people love it), AT&T will further expand Surface to other locations.
The interactive touch displays will let customers do what I call the “LEC” thing, where “L” stands for “Learn”, “E” for “Explore” and “C” for “Customize.”
We’ll certainly watch how things progress at AT&T with Microsoft Surface deployments and will even try to post a real-world photo from one of their stores as soon as we can. In the meantime, if you want more details – check out the Surface-dedicate web page at AT&T’s website and/or the official press release.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
