Disqus
Orange has announced an ad-supported content trial on Orange World (it’s portal). The trial will apparently “give 800,000 of Orange’s 15.6 million mobile customers the option to download music to their mobile phone for free or at a discounted rate” – so it’s definitely a trial, but big trees grow from small seeds, right?
The Ad inventory will be managed by ScreenTonic, last for 3 months, and include such notables as Paramount and Ford as advetisers.
It’s interesting that music has been chosen for the Ad trial – apparently customers will have the option of downloading music tracks at full/half/free price, depending on how much “Ad” you can live with. Plans will include a potential rollout to other areas such as games (and I’d assume lots of video!)
So Orange are busy with researching and trialling ads – and with ScreenTonic (now a business unit of Microsoft) involved, they might be beating a path towards some lucrative alternative revenue channels…
[Via: ModiAD News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
