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Orange UK has commissioned a research project to find out how mobile is changing the media landscape – the results of which have been given to MobiAD News.
You can visit the site here for the full story, but the highlights are:
- people who access media regularly tend to do so for just over 3 1/2 hours each week
- half of all media consumption happens when the consumer is with other people – friends, spouse, etc
- only 20% of media occasions happen when traveling, most is at home or in the office
- mobile is the prime media channel between the hours of 12 noon and 6pm
- idle screen advertising was the most highly rated form of mobile advertising looked at in the study
I think these results help reinforce further what the industry is realising – there is a tectonic shift, being spearheaded by innovators in both internet and mobile services, towards a new landscape of mass media consumption on mobile – but delivered “on-demand”. Oh, and Ads just keep cropping as a major spoke in the wheel of revenues!
[Via: ModiAD News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
