“Revolutionary” new music service from TDC…

TDC is offering a new, ground-breaking music service that offers their Danish mobile and broadband customers unlimited access to music downloads from renowned local and international acts, without additional charge.

Three of the world’s major music companies and a large number of Danish music companies are part of TDC’s new music service called PLAY, which launched at midnight on April 1, 2008.

TDC’s and YouSee’s broadband and mobile customers – with the exception of a few subscriptions types – will be able to download more than one million tracks from artists such as Red Hot Chili Peppers, REM, Ida Corr, James Blunt, Anne Linnet, Bruce Springsteen, Outlandish, L.O.C, Robbie Williams,TV2, Szhirley and many, many more.

At present, TDC has entered into agreements with three of the four largest international music companies, EMI, SONY BMG and Warner Music Denmark as well as many Danish independent labels including the MBO group, DIGIDI, Artpeople, Clockwize, House of Scandinavia. The agreements cover both new and catalogue releases.

Under the terms of the deals, the ability to play the downloaded tracks will expire automatically if the customer terminates their subscription. TDC will also offer music fans the opportunity to purchase their favourite tracks for 8dkk (approx. €1) per download.

Jens Alder explains the rationale for the launch of PLAY with the fact that both the mobile and broadband market are more or less saturated, and that there is a need for new thinking for telcos to attract more customers.

For the techies among you (and I know you are out there!), here are the formats of the tracks for each delivery channel:

• Music for mobile phones: AAC/AAC+ (48 kbit/s)
• Music for computers: WMA (192 kbit/s

So what do we think? Is it a flyer? I could certainly do with unlimited music as part of my mobile or broadband package!

[Via: TDC.com PR]