By: Ben Robinson, IntoMobile Saturday, April 12th, 2008 at 2:14 AM
Hong Kong: Ericsson has been selected as sole supplier for mutimedia service network upgrades by SmarTone-Vodafone. Ericsson will supply a HSPA-enabled radio access network, including MBMS, and a fully IP-based core network (including IMS). The deal will also include all related Professional Services (PS) work.
Ericsson is already the sole supplier of SmarTone-Vodafone’s core and radio networks, including GPRS and WCDMA, so this is in effect a build-out of existing relations.
What I find interesting here is that in this deal, SmarTone-VF are effectively throwing the dice as to how for example they want to deliver Mobile TV. I was lucky enough to be sat in an MBMS-like presentation by a company the other day, and I think IP-broadcast of TV has some serious benefits.
HSPA is a bit of an implicit buzzword now, what with the massive surge in use of 3G USB Modems (finally 3G fast-data networks found their killer “app”!) – deploying it arguably kills WiFi and potentially even WiMAX stone-dead. True 4G networks need to be substantially faster than HSPA services, so SmarTone’s choice of rolling out infrastructure to support key IP services looks be a really “SmarT-one” (if you’ll pardon the pun!)
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.