Comments on: Video: Most disturbing Nokia commercial to watch on a Monday morning

By: Andrew

Andrew — Tue, 15 Apr 2008 00:06:30 +0000

You’re thinking into it too much. They’re just trying to make an entertaining and quirky advert that will get you to say ‘ooh’ whilst thinking about the 6500, encouraging you to make a cognitive connection between the ‘ooh’ and the phone in the same way shock therapy ‘encourages’ you to make a mental association between a some negative compulsion and pain. Companies are always trying this and those with budgets big enough to hire a decent company to do this for them will learn that IT DOESN’T WORK. Not using a totally passive medium such as a sporadic TV advertisement anyway.

Good advertising isn’t about selling a product, it’s about selling a lifestyle, something which Apple have down to a T. Notice those Mac adverts where they have the laid back casually dressed young guy stood next to the middle-aged in a suit and slightly balding Windows guy. Or especially the iPhone adverts where they don’t just demonstrate a few features but chains them together into some spontaneous real-life scenario glimpsing into the life of someone who appears spontaneous, social, and on-the-go. The seafood advert for example, some guy is out and about and wants to sit down for a meal. Out and about implies he has a life, sitting down for a meal suggests he’s social, San Francisco, we all know what that’s supposed to say, and seafood; it’s plausible and we can relate to it, but it’s still kind of unconventional and suggests a creative mind. Basically it’s not like the guy was some 15 year old who wanted to find the nearest hospital after he tried to copy a stunt off Jackass, or some unemployed white trash loser who needed to find a certain police station so he could go and post bail for his crack-whore mum.

Sorry I rambled, yes I’m a psychology student and no I’ve never had shock therapy.

By: Stefan Constantinescu

Stefan Constantinescu — Mon, 14 Apr 2008 18:14:11 +0000

So you get it, I’m glad you do, can you break it down for the rest of us?

By: bazza

bazza — Mon, 14 Apr 2008 18:06:59 +0000

Each to his/her own i guess ‘cos i like it. Its arty and the 6500 IS a beautiful phone.

Then again, i wish they’d shown the phone more closely that the last few seconds, not all folks understand this arty stuff and will zone out in the end……..like stefan. lol

By: Double-J

Double-J — Mon, 14 Apr 2008 16:53:05 +0000

Welcome to the matrix… Nokia’s ad agency seems to have a preference for weird commercials.

By: matthew bennett

matthew bennett — Mon, 14 Apr 2008 15:31:26 +0000

The song is obviously “inspired” by a song from Akira.

By: Raidium

Raidium — Mon, 14 Apr 2008 14:13:35 +0000

I have not a clue as to what this is trying to protray but then again, not haveing speakers at the moment does sport some sort of problem. With what I’ve seen, it seems that with all the pics showing serveral different age groups and different types of people, they may be trying the say that the phone is made for everyone? Ofcourse it would be nice for them to maybe have better views of the device and they deffinitly could have showed off a few of the devices capabilities. I’m also half asleep here so that could play a factor. I’m just going to shut up and drink something that has caffiene, lol.

By: Mr-X

Mr-X — Mon, 14 Apr 2008 13:36:35 +0000

They keep showing this one on TV. The slogan is “design for everyone” The people in the screens represent different users of the 6500s maybe? Or maybe they’re trying to say that because of the 6500 is available in candy bar and slider it’s a phone for everyone???!?!?

As far as I know, this is an advert for the UK… Phones don’t sell on design alone, just look at the iPhone for an example of that kind of stupidity!

The advert doesn’t show any clear shots of the phones and the viewer doesn’t know anything about what the phones can do…?

Ugh…I’m confused too.