UK: O2 brand refresh means new TV Ad…
By Ben Robinson on Wednesday, April 16th, 2008 at 5:09 PM PST In Mobile Advertising, O2
O2 recently launched their £5m brand refresh with a TV Ad that has an interesting tagline – “We’re better, connected”. This of course replaces the famous “(It’s your) O2 (NYSE: TEF). See what you can do”, voiced by Sean Bean. Mr Bean (Sean, not the Rowan Atkinson one) is used to deliver the new tagline also. Brand Republic reports that:
“The new strategy is based around the premise that ‘a more connected world is a better world’, and on the idea that ‘everything starts with a connection’. This stems from O2’s belief that in an increasingly fragmented society the need to feel part of a community is greater than ever.”
If you want to see what £5m buys these days, you can check out the Ad here.
[Via: Brand Republic]
Their winning tagline does make me laugh, ‘better connected’ after a report claiming that O2 were capping the 3g speeds offered to customers! Well done O2 that’s £5m well spent.