British jewellery retailer Fameo goes mobile

Everyone’s going mobile nowadays and jewellers are not an exception. UK-based Fameo launched what seems as the first British mobile jewellery catalogue to allow anyone with web-enabled mobile phone to browse and search their offers, monitor order status, research information and get customer service — all while on-the-go. In addition, Fameo’s mobile website provides users with SMS alerts for the latest jewellery arrivals, price changes and special promotions.

Our congrats go to Fameo’s management who as far as we understood won’t stop here. They plan to build a WAP-based jewellery shopping portal which would actually allow users to shop on the go, as well as compare prices for loose diamonds and colour gemstones via SMS. All this is followed by Fameo’s mobile marketing campaign called the “Jewellery that fits your phone screen.” Nice!

Full release is available on PRWeb.