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UK: Vodafone: knocks 10 squid off tariffs…

Categories: Research, UK Retail, Vodafone
By: , IntoMobile
Thursday, April 24th, 2008 at 2:29 PM

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Vodafone UK is offering a £10/month discount on two of their tariffs (£35/month and £40/month) when customers sign up for 18 months – they have even done a bit of research to show why this is so important!

Apparently, 52% of us Brits say that on at least one occasion, £10 had made a significant difference to them.

Top ten popular ways to spend a life changing tenner, according to Vodafone’s research:

1. Lottery ticket or scratch card
2. Bet on a horse
3. Life changing book
4. Pregnancy testing kit
5. Mobile top up
6. Buying a drink for their (unbeknown to them) future wife
7. Buying flowers for their wife/wife to be
8. A bargain find at a car boot sale or antique fair
9. First driving lesson
10. Making a donation to a animal shelter when they bought their first pet

Comment: I don’t even want to think how many people can claim to have done more than one of these at the same time…..

[Via: Sky News]

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

  • Rus

    Even with this “life changing” £10 discount, price plans are still very expensive compare to other providers… The only good thing is you get better handsets

  • SumGai

    thats “quid”

  • Ben

    Nah, definitely “squid” – bit of slang for fun :o )