UK: Orange subs consuming an increasing amount of content
By Ben Robinson on Friday, April 25th, 2008 at 11:42 AM PST In Content, Orange, Research
UK Operator Orange has reported strong growth in content consumption, with some stats to back it up too….
Apparently Orange World (the Orange portal) now has 2.64mil monthly users, which is up 12% from the last quarter. Each user is also looking looking at more pages (termed “impressions”), which is up by 33%.
In terms of downloads, it’s Games are proving extremely popular, with nearly 800k games downloaded over three months. Music was running at 250k tracks per month during the same time period.
Whilst the numbers viewing Mobile TV were not released, stats about their behaviour were, including the fact subscribers are now spending 87% longer viewing. Out of the channels available, Sky Sports, and BBC One were tops.
And last but not least, there were just under 1mil downloads of video during the measured period.
Overall, these are encouraging stats – particularly the growth on the portal side, which has traditionally been an achilles heel for Operators, in terms of page impressions, and indeed traffic. Over all, a pat on the back due for Orange, I think!
[Via: Mobile Today]
