AT&T multi-cultural print ads look awesome
By Dusan Belic on Wednesday, April 30th, 2008 at 6:42 PM PST In AT&T, General
AT&T (NYSE: T) has created a multi-cultural print campaign, featuring painted hands that represent cultural and historic traits of Egypt, China and Japan. We’re not sure what’s exactly the idea behind the ads — except maybe to prove AT&T is all about diversity — but we love the way they look, nevertheless. BBDO is behind the eye-catching campaign and I guess we should ask them what’s the point… Anyway, few more images follow after the jump. Enjoy!
[Via: textually.org]
“We’re not sure what’s exactly the idea behind the ads — except maybe to prove AT&T is all about diversity”
Uh, did you read the ad? It’s obviously marketing for their international roaming service (and a damn good ad). The “works in over 200 countries” was a pretty good hint.
Yeah, but that’s kinda given. Virtually every single carrier allows you to use your mobile phone in roaming. That’s why I wrote that. Thanks for noticing, though.
Do you know where I could find the Canadian ad?