By: Ben Robinson, IntoMobile Monday, May 5th, 2008 at 1:54 AM
According to a new survey of 1,200 people conducted by Nationwide Insurance (UK), one third of “Generation Y” admitted they “multitask” whilst driving – that it itself is one scary admission, but check this out – 37% of them said they are texting whilst driving…
Now I don’t know if you have ever done this, but I would imagine it would take your eyes off the road for several seconds at a time – have you ever tried driving a car blindfolded? No? Well this is pretty much the same thing.
Worse, if you assume this data is accurate, and extrapolate it out, then there have got to be large amounts of time when lots of the car-driving public are not looking where they are going – as a husband and a father, that scares the living hell out of me…
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.