Limbo survey on WAP gives surprising results…
By Ben Robinson on Friday, May 9th, 2008 at 1:18 PM PST In Messaging, Mobile Advertising, Mobile Web
“Mobile entertainment community” Limbo has just announced it’s Mobile Advertising report for Q108. This is a suvey based on 1000 Adults, and there are some very interesting stats.
Check out these numbers, each with a little graphic:
- The number of WAP users is now about 50% of those using SMS:
- 51% of SMS users are 35 and older:
- 53% of WAP users are 35 and older:
That is the first study I have seen in some time that goes against the flow in showing a more “mature” group using WAP services – certainly it could be argued that most marketing efforts for mobile internet services are pointed at a younger demographic. Thoughts anyone?
To download the full report, go here.
[Via: ModiAD News]
