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Flirtomatic, which is a mobile and online flirting service, has announced it’s billionth mobile ad has been served – crumbs!
This staggering stat has apparently come to pass in less than 1 year – growth per quarter has been running at over 30%, which probably goes to explain some of it! As MobiAd News points out “…This is yet another sign that mobile social networks are developing into a serious source of mobile ad inventory.”
According to Flirtomatic, big names have placed ads through them, including: O2, Orange, Vodafone, Yahoo, Samsung and MSN. Flirtomatic also offered some of the advertisers where it would design a click-through page for them, on which they could offer products and services, as it found not all of them had microsites of their own.
For me, this just reinforces the power of Mobile Ads – watch this space, this sector of the industry is going to go stellar, especially as more of the Operators look for alternative revenue streams…
[Via: MobiAd News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
