Disqus
Orange UK has started to sell it’s LiveRadio device, which utilises an ADSL connection and Streaming technology, to listen to up to 4000 internet radio stations. Because it’s using WiFi, it’s also not location-limited within/near to the user’s house.
The LiveRadio isn’t a new concept – but the spin by Orange is that tracks users like can be bought through the Orange music store. The tracks then are downloaded to a user’s computer and Mobile device. Finally, the device can also play MP3s. The LiveRadio apparently got a launch in France last year, and did 10,000 units in sales, in just the first few months. The cost in the UK (online, at Orange’s site) is £99.99.
Obviously Orange as looking at ways to add value for their subs, and this “service differentiation” is one of them – neat touch with the convergence angle on the download too. For me personally, I’d need to heard the quality of the audio from the device – Hey Orange, want to lend IntoMobile a unit for review?
In the meantime, if you want to find out more, or indeed buy on, you can go here.
[Via: Guardian.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
