A new kid in the push-email block, Emansio, wants to bring the service to the masses

There’s a new kid in the so called “push-email block” called Emansio. As far as I can tell they provide the same — or at least very similar service — as emoze, so I’m not sure just how they mean to “revolutionise the way that users of mobile phones in the Consumer and Small Business sectors can access their email on the move.” Not that I have anything against them — it’s just the fact that we see “revolutionary” word being used so many times in the press releases we get.

Anyway, similarly to emoze’s consumer offering, Emansio Push Mail software provides a direct connection between the user’s mobile device and existing email server. And under “existing email server” they also mean that you can push your email from popular email services like GMail, Yahoo, and AOL to your mobile phone.

Emansio is based in the UK and they have a website where you can learn more about their offering and download a fully functional trial version of their software.

UPDATE: We’ve heard from Emansio in the meantime. Their advantage is that they remove the middle man from both the information AND value flows between the mobile device and the email provider. That being said they are targeting email providers, ISP and mobile operators, which could provide an additional value to their users without any particular dependence on a partnership with a mobile communications network.

Windows Mobile users can see how they can make GMail push their email directly to their handsets from Emansio’s video tutorial.