Aniboom and I-play do deal for game-based animations

Aniboom recently announced a deal with I-play that will allow it’s animated videos to now reach an audience of 340 million on the web and on mobile phones, thanks to new distribution deals. Aniboom is a network consisting of thousands of animators, and will make the anims based on I-play’s popular mobile games.

The first series in development is based on the popular game “Turbo Subs” – you might think this is about a Submarine fitted with a Nitrous kit, but you’d be wrong – it’s actually a game that tests your ability to assemble sandwiches at great speed, much like those Chef games that have made the Nintendo DS so popular. You can imagine I was shocked to read that “Turbo Subs” is the follow-up to ….. wait for ….. yep, you guessed it …. “Turbo Pizza”!!

Aniboom will tap its network of independent animators to create videos based on the game for mobile, online and television.

Is it just me, or is Aniboom an excellent name for a company?!