Update: 123play is now officially launched!
By Ben Robinson on Tuesday, May 27th, 2008 at 1:50 PM PST In Gaming
You might remember that a little while back, I wrote about a new free, ad-funded, games service, for UK Mobile gamers. Well, it’s now officially launched!
The 123play website has some great games, and the idea is that in exchange for your free gaming, to get to see some ads that have been cleverly inserted in to the game:
As I said before, I liked the beta version of the site, so why not click on over and check it out at http://123play.com
[Via: netimperative]




Looks interesting,
they only have a few games, but I’m sure this will blow up if ppl catch on to it
I think this is really great, a few ads for free. Deal! Now you said UK mobile gamers, will it still work for us over here in the US?
Well, I just answered my own question. It says service only available in UK in the top left of the site, lol. So any ideas as to when it will become available in the US?
Hi Raidium,
I don’t know currently if/when they are to expand in to the US, but as I have a contact there, I have asked on your behalf
Cheers
Ben
Hi, Great to hear the feedback. We are planning to launch in the US later this year.