Disqus
Orange France has obtained a DVB-H mode frequency for its “Orange Sports” TV channel, following the request for applications issued on 6 November 2007 by the French Audiovisual Regulator.
Orange Sports TV, the sports news and discovery channel, will thus be one of the first channels to be broadcast on mobiles in France, via the new DVB-H standard. Winning this frequency will enable Orange Sports TV to continue its development and expand its audience. The channel, launched on 6 September 2007, is already available on TV capable mobiles, on the Internet and on Orange TV.
Orange originally launched live Mobile TV (3G) in 2004, and since then has expanded “coverage” to run over both EDGE and 3.5G. In total there are (apparently) 62 live TV channels and 3000 or so videos.
Orange is also committing to Mobile TV not only as a delivery channel/aggregator, but also as a content producer – hence “Orange Sports”, as oppose to simply carrying an existing terrestrial/satellite provider. The PR on the channel says:
Orange Sports TV is the first French television channel specially created for multi-media broadcasting: TV, Internet, and mobile. Orange Sports TV is a sports information channel with a highly specialised team of writers and crew who are lent support from the experience and content provided by its prestigious partners such as CNOSF (The French Sports and National Olympic Committee) and the Sporever Group.
[Via: 3G.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
