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BREW 08: Qualcomm positions as “Operator friendly”

Categories: Carriers, Platforms
By: , IntoMobile
Tuesday, June 3rd, 2008 at 11:42 AM

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Qualcomm has stated that it’s intentions as regards mobile contents services is to “sit behind” MNOs, not compete with them, Ovi-style.

At BREW 08, Andrew Gilbert, EVP and president of Qualcomm Internet Services, stressed that his company was an ‘operator friendly’ service provider.

Apparently Gilbert was referring specifically to the BREW “download ecosystem”, the MediaFLO (broadcast) Mobile TV platofrm, and other areas that Qualcomm are involved in, such as M-commerce, and Geo-tagging (Ooh, I love those red-hot buzzwords :smile: )

Personally, I am waiting to see where MediaFLO rolls out next – there’s a very good chance it could be the UK, given the recent news regarding our L-Band auction, and Qualcomm’s $16mn purchase….

[Via: Mobile Entertainment]

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.