M:Metrics acquired by comScore

M:Metrics, our favourite Mobile stats company measuring activity in the mobile industry, has been acquired by comScore, one of the top trackers of Internet and digital-market share. comScore paid $44.3mn, and issued stock options also, to close the deal.

With the acquisition, comScore strengthens its position in measuring mobile-phone usage, mobile-Internet browsing and related advertising — all fast-growing categories that major technology and media companies are focused on.

In the U.S., 89 percent of mobile-phone users own a device capable of browsing the Internet, according to M:Metrics. In the developing world, many people are leapfrogging PCs and wireline phones and going straight to mobile devices for communications and Internet access.

So, it seems consolidation happens not only in the industry itself, but in those monitoring the industry. I could draw some analogy about life imitating art and so on – but instead, I’ll just say that M:Metrics have been a great source of stats for us at IntoMobile, and we wish them the very best going foward with their new company!

[Via: The Seattle Times]