Nokia has announced that its MOSH service is joining the Nokia Media Network. Through the so called “Spotlight” program, advertisers will be able to reach more than 100 million consumers around the globe, who are downloading original mobile content.
Ads are placed above all organic browse, search and contextual placements; and so far have proved as a success for initial customers. For instance, the U.S. based video sharing community, Vringo, has increased downloads by over 100% since early May. Similarly, Germany-based BLUE LION mobile, which makes the Java-based multi-layered mobile social networking application “Qeep,” experienced an increase in downloads by over 95%…
It sounds like it works and it’s now Nokia’s turn to pitch companies to advertise on MOSH (and other Nokia Media Network properties, for that matter). And while we’re talking about new advertisers, Universal Pictures will be launching a Spotlight campaign in promotion of the studio’s new film, “Wanted.”
More information about “Spotlight Content Opportunities” is available from here.