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Nokia has announced that its MOSH service is joining the Nokia Media Network. Through the so called “Spotlight” program, advertisers will be able to reach more than 100 million consumers around the globe, who are downloading original mobile content.
Ads are placed above all organic browse, search and contextual placements; and so far have proved as a success for initial customers. For instance, the U.S. based video sharing community, Vringo, has increased downloads by over 100% since early May. Similarly, Germany-based BLUE LION mobile, which makes the Java-based multi-layered mobile social networking application “Qeep,” experienced an increase in downloads by over 95%…
It sounds like it works and it’s now Nokia’s turn to pitch companies to advertise on MOSH (and other Nokia Media Network properties, for that matter). And while we’re talking about new advertisers, Universal Pictures will be launching a Spotlight campaign in promotion of the studio’s new film, “Wanted.”
More information about “Spotlight Content Opportunities” is available from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
