In-Stat: Mobile social networks embraced by millenial generation

According to In-Stat, mobile social networks are quite popular with the millennial generation, just as social networking is. Blogging, photo and video sharing, location-based socialization services, games, SMS, and IM will eventually be combined to afford the user the entire social networking experience from a mobile application.

In-Stat found that:

• Nearly 30 million of US millennials will subscribe to mobile social networking by the year 2012.
• Despite the fact social network advertising continues to be experimental to marketers, 2008 will see revenues surpassing the $1.5 billon mark.
• Following the iPhone launch, mobile phone users changed their expectations – they want a single converged device that can do many things.

More information about In-Stat’s research titled “Mobile Social Networking: Marketing to Millenials” is available from their website.