By: Ben Robinson, IntoMobile Wednesday, June 11th, 2008 at 7:19 AM
A mobile phone service that lets users track the location of friends and family is launching in the UK. The Sniff application sends users a message showing the position of the person they are trying to find – who must also have signed up to the service – and a map.
The sign-up procedure is to register the user’s phone via text to a shortcode, and additionally users can also add a Facebook app (like with everything it seems these days!). For Only users over 18 are accepted in to the service.
Once signed up, users can then sniff to find the location of a friend, and will get a reply showing a map and their location. Fortunately the service is enabled across all UK MNOs, so there isn’t an issue with your mates being on a different network to you.
Right now the service costs 50p per successful sniff (see below), but the thinking is that this could eventually become ad-funded (like with everything it seems these days!).
Well, sounds quite cool – wonder if there are some other upcomign mobile social networking services out there……?
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.
Micky
Does indeed sound an idea app for keeping an eye on your children and alike, but as its only adults that can use it, Mmm.
Raidium
Sounds like something that would be useful when it comes to locating a party or a hang spot for the night with ur friends. I could find this very useful!
SAE
50p per sniff, similar apps only charge a 1 off £4.99 and the tracked party does not have to be sign up for anything!