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Normally, Virgin mobile offers free airtime when a customer listens to Adverts on their Moby (not dissimilar to Blyk by the sounds of things), however, via a new Facebook app, users can have their Facebook mates earn then free minutes by listening to the Ads on their PC!
“Fund My Phone” is an extension of the Sugar Mama mobile marketing program which allows users to earn up to 75 minutes per month by viewing a variety of advertising and answer a few questions. Customers also earn airtime by completing surveys online, responding to branded text messages or forwarding Sugar Mama spots to friends to share. Virgin Mobile currently has over 700,000 Sugar Mama customers, earning more than 26 million minutes of free airtime.
As regards to what sort of amount of “minutes earned” we are talking about, the first four impressions generate 6 minutes of airtime, then it’s an additional minute per four extra views. Probably someone with some time on their hands will do the stats on that and figure out some scary number of people that would have to consume the ads in order for you to get totally free minutes….
[Via: MobiAD News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
