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Nelson Mandela charities launch huge SMS fundraising campaign

Categories: General
By: , IntoMobile
Monday, June 16th, 2008 at 1:22 AM

Nelson Mandela charities launch huge SMS fundraising campaign

To celebrate the 90th birthday of Nelson Mandela, his charitable organisations are launching an international premium SMS service to allow millions of people to text their own birthday message to the former South African president.

A mixture of shared and dedicated PSMS codes have been set up in over 20 countries around the world including the U.S., U.K., South Africa, Australia, Spain and Germany as well as many African nations making this one of the biggest premium SMS fundraising initiatives to be staged. Well wishers text their own message to their specific short code in country, receive a return thank you message complete with unique PIN allowing them to view their message securely online at www.happybirthdaymandela.com. The specially created birthday site also contains a raft of celebrity messages both written and filmed from Mr Mandela’s supporters around the world.

The campaign, which ends on Mr Mandela’s 90th birthday – July 18th, will raise funds for charitable organisations supported by the former South African president — including Nelson Mandela Legacy Trust, Nelson Mandela Children’s Fund, The Nelson Mandela Foundation and the Mandela Rhodes Foundation.

[Via: cellular-news]

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Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.