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People who like Nike trainers, and Mobile devices are probably going to like this story…..
Thanks to a new pan-European mobile marketing campaign, fans of the popular sportswear company will now be able to create their own colour-customised trainers, based on pics they take on their Mobiles. The new service is called Nike PhotoiD.
The idea behind it all is you take a pic, and MMS it to a shortcode in any of nine European territories today – the UK, Italy, Germany, Spain, France, Denmark, Finland, Norway and Sweden.
The service then analyses the dominant colours, and applies them to a pair of Nike’s classic 1985 Dunk high-top basketball sneakers. The footwear design can be saved as mobile wallpaper or sent to a friend, and they can also buy a pair of the personalised shoes.
PhotoiD is an extension of the Nike iD service that was already operating – anyone interested in Nike iD and the PhotoiD service can go here, and follow the links.
[Via: The Guardian]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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