Disqus
QuickPlay Media has revealed the results of an independent survey focused on mobile TV and video consumption in the UK. The research found that there are several barriers preventing people from consuming TV and video content on their mobile phones, including a lack of awareness of the mobile TV and video services offered (44%) and cost (33%) – more highlights below:
- Nearly half of respondents (44%) do not know if their mobile operator even offers a mobile TV and video service and a third (33%) of those questioned cited cost as the main barrier for not accessing mobile TV
- Two-thirds (65%) of consumers said they are willing to watch an advertisement on their mobile phone in order to access free or discounted TV and video content
- 41% of consumers have already watched TV or videos on a mobile phone, with 18% of those consumers watching more than once a week
The demand for consumers to watch mobile TV is apparently there, with 65 percent of respondents stating that they are willing to spend time watching an advertisement if it meant that the mobile TV or video content they consume is free or discounted.
Quickplay, as a Mobile TV/video CMS and service delivery provider, clearly have a vested interest in the results of the survey – however, they do have a point. Whilst the infrastructure is now getting to the point of being able to carry these sorts of services, the charging plans (be it ad-subsidised or unlimited plans) are a little bit slower catching up. From the data above, people need these in place – along with a hefty dose of marketing it would appear!
If you want to read the full survey results you can go here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
