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Yahoo! has just announced a deal with 3UK to be the exclusive provider of banners and sponsored links inventory on “Planet 3″ (the operator’s portal). The first ads will apparently appear later this month.
Head of On-Portal Advertising Neil Andrews said: “We believe Yahoo! has the experience to help us take full advantage of our advanced portal and unique all 3G subscriber-base. By combining Yahoo!’s expertise in mobile advertising with 3’s valuable inventory, we can help big brands target their advertising with maximum success.”
This isn’t the first time 3 and Yahoo! have collaborated – we could consider this news to be an extension of their strategic relationship – and of course, a nice win for Yahoo!
[Via: Wireless Week]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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