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3 is apparently aiming to double it’s customer base to nearly 7m by 2012. Kevin Russell recently spoke to the Financial Times and laid down the gauntlet with this challenging stat.
Russell has apparently spent his first year cutting costs, and it now looking to boost profits – and a good part of that is adding customers. Interestingly, the latest data on 3UK shows 3.4m active customers and £1.6bn of revenue (in 2007).
In the last year Mr Russell signed an agreement with T-Mobile for network sharing, meaning reduced CAPEX and OPEX. Additionally, he also added more high street shops – meaning more direct recruitment of customers, which is cheaper.
Well, I’m all for 3 growing their customer base – but it’s a slight puzzler as to where it’s going to come from – the UK is pretty saturated at the moment, and the likes of Vodafone and O2 have significant chunks of the mobile-wielding population. The next few years will continue to make for interesting times as the Operators come with ever more innovative ways to lure punters to their networks…
[Via: FT.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Huw Leslie
